Wednesday 13 November 2013

Demonstrable Demographics

After reading a few different blog posts about various ads I have found three that I can sort of talk about and compare to. Any ads to do with Cover Girl and things of that nature bore me, so my post would not be too interesting to read. I definitely find myself to be a more graphical and violence type of person so what has been said in these posts I can relate to. Also I love to see certain stars and celebrities show up in different ads. In all movie trailers the biggest thing to catch the eyes of the audiences are the stars that are going to act in the said movie. Actors like Will Smith, Eddie Murphy, Denzel Washington and Morgan Freeman are all main reasons why I watch their movies.  “Star Power,” (http://oconnormedia.wordpress.com/) the easiest way to attract people to media is to use certain stars and celebrities in the ad that have major influences on people. Many people will go out of their way to buy certain goods and services from ads when their favourite celebs are in these said ads. I know people who will go out and buy a pair of boxers for $50 just because it either has or it says David Beckham on it.

The next similarity I can see is that people look at ads differently and interpret them differently. “The commercial is a Mustang driving down the road, and each pedestrian (different ages and genders) sees it in a different way, the way they would like their Mustang to be.” (http://ha12dz.wordpress.com/) Everyone has a mind of their own and their own thoughts and opinions when it comes to anything. Reading, watching movies, texting, emails, letters and anything else people do is different for everyone because we all grow up with different morals and values. This is both similar and different to my post as a movie trailer allows for people to think about the events shown and what they mean to the movie. Also what problems occur and other events that might happen in the movie. It is different because people still have the same thought to go watch the movie and to just let the movie play out instead of making expectations as to what the movie will be like.
           
I agree 100% with what was said here, “I think that this ad is really interactive and makes the viewer feel like they are actually experience the events. From the upbeat music, to the fight on car in the arctic, to the explosions in a Las Vegas casino, the audience is drawn in.” (http://braiduhn.wordpress.com/) This was said based on their ad, which was about the new Call of Duty game, which is somewhat equivalent to a movie trailer or any type of video message. They have to be interactive and exciting and make the audience want to see more. These types of ads want to make the viewers feel like they are a part of the situation and the events going on. If the audience is not interested in an ad that is presented to them they don’t think about it and they tend to find other ads related to the topic, but are displayed better.
                
The bottom line is that the ads that catch the attention of audiences are the ones that are interactive and tend to be the most appealing. Furthermore, the ones that use celebrities and superstars tend to attract more attention because people want what these people have and want to be like these stars.
               

            

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